The Masthead on this magazine is broad and easily recognizable, although part of the text is hidden by the main image, this works for a well known publication like Empire as it is a long running product, with a wide fan base, allowing for bold stylistic choices such as this. Above the Masthead it says in thick text “Meet the new action A - list!"which connotes the theme of the magazine being films in the action genre , and it seems to have a faded gold colour styling to it, which connotes the old style cinema theme to it as classic cinema used gold stylings on alot of their advertisements and became a staple of the genre, this also connotes that the magazine is a classic of the industry. The main masthead is featured in a striking red colouring, this is the same colour used for most of, if not all of their mastheads as it is the company logo, and an instant indicator to an audience that the magazine is Empire as it ihas become one of the best known film magazines of all time.
The imagery used in the poster is very eye catching, as it features a main image of Robert Downey jr. who is a well renowned actor, and is therefore used as the star vehicle in the publication, this connotes to an audience the quality of the magazine as it features a highly paid, famous actor on the cover, showing that the product is of a high standard. The main image is also from the first Iron Man film, which was a big hit, but also infers the genre of the magazine to the audience, as Iron Man was billed as being a huge - must see action blockbuster, which again reinforces that the magazine is covering the action genre in this issue. The three other teaser images on the cover are of Shia LeBouf, another well known actor, who is featured as Indy jr. which refers to the Indiana Jones series of films, which again connotes not only the genre of the magazine and the film, but the quality of it as well, as it has two major actors on the same cover giving exclusive pictures and interviews, which tells an audience how good this product is. The second teaser image is from "The Chronicles of Narnia" and the third from "Speed Racer" these are both family - action films which connotes that the magazines audience is very broad as it appeals to both younger - teenage audiences and also older, more sophisticated readers as it features a variety of films which appeal to a wide audince.
The typography used on the cover follows the same style as the masthead, and the text itself is very in your face, which isn't appealing to a specific audience as the text does get the message across quickly and effectively, using bold and clear font. All the text used is precise and to the point, without having reems of text taking up the entirety of the cover, insted, it uses minimalistic phrases in order to keep the magazine uncluttered, making the overall image more clean cut and proffessional.
The colour used on the cover stands out vividly as it contrasting shades of red, balck, white and gold, which create a visually pleasing colour scheme which would appeal to a wider audience as the colour used is neutral and not gender biased. The colour on the magazine is used effectively to seperate different images and text, like at the bottom the have used white and red font so it is easier for the audience to read, making sure the text does not blur together, which is an effective style choice with added benefits for the reader.
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