The Masthead on this poster is situated at the bottom of the page, in bold text, with a worn styling to it which connotes the age of the image or the age of the brand as this is a remake of an old classic series. Having a Masthead at the bottom of the page is not a generic convention of posters as the top of the page is generally where titles are featured. The Masthead itself is coloured blood red which instantly connotes the genre to the audience as blood and horror go hand in hand, which also shows that the poster does follow some generic conventions of the horror genre.
It also features the phrase "He knows where you sleep" which does connote an aspect of danger, and directly relates to the content of the film, as it is a remake the film is going to be based around the same characters and roughly the same story, so it is safe to assume that the main Antagonist is still going to attack the other characters in their dreams, as the original had scripted.
It also features the phrase "He knows where you sleep" which does connote an aspect of danger, and directly relates to the content of the film, as it is a remake the film is going to be based around the same characters and roughly the same story, so it is safe to assume that the main Antagonist is still going to attack the other characters in their dreams, as the original had scripted.
The imagery used in the poster is very minimalistic, as it only features a pair of figures looking toward the audience, with the figure in the rear with his face masked from view but with claws, this infers that he is the main villain in the film., This seems to show the other figure is meant to represent one of the victims as she is shown as relatively innocent with little sinister intent hidden. The liquid on the floor seems to be water due to it being reflective, which could connote that the film is meant to be set in dreams as the victim is shown up to her waist in water when the hallway but the image shows the antagonist standing over her.
The colour used in the poster stands out vividly as it only uses different shades of red with a black border. The red is a classic convention of the horror genre, mainly because it resembles the colour of blood and as most horror films feature an aspect of gore it makes it very easy to connote the film genre to an audience. The text featured is coloured white to help differentiate between the imagery and title which is a simple and effective design choice.
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