Film synopsis

Synopsis - All seems normal for young Sam Davis as he moves to a sleepy village in the middle of nowhere, until he discovers the dark secret that lurks under the foundations. The undead nightmare is just beginning as the docile dwelling turns into hell on earth. When the dead rise, the living will perish. The film is going to be based in a village/small town setting which gives a feeling of no outside contact and being cut off from the rest of the world, it is going to be set in modern times.

Characters - main characters/male lead and female lead (appeals to both genders widening the potential appeal of the film)

Target audience – My target audience will be between the ages of 15 – 35 as it is a horror film and the age rating will be 15 making younger audiences unable to view. Although this may have an impact in the money that the film would generate the effects will be light, due to the fact that young audiences under the age of 15 will not have as much interest as those of an older age. And with a higher age rating, the film can be a lot more adventurous in the portrayal of character and in their challenges.

Revenue

Advertising campaign – short/intense trailers, which would entice an audience to watch the feature on TV, banners on webpages i.e., banner on the homepage of Netflix or a short teaser before a video on you tube (like Lockout) Fake social networking (Cloverfield)