Film logo Analysis

This logo is easily recognisable as it is one of the biggest film conglomerates of today as it is part of news corp. The logo itself does not seem to give any indication as to what type of film they specifically produce; however, the logo is not dark and ominous like a company that solely produces horror movies and is not overly animated and ‘cute’ like the Disney logo which gives the impression that it does not produce children’s movies, however, this company produces films of all different genres which is why the company logo seems to be very neutral as far as genre is concerned. The logo is featured atop a tall building/structure which connotes wealth and power with spotlights surrounding it which implies that it is important and requires attention. The text on the logo is big and bold and dominates the screen when viewed, which connotes that the company dominates the industry.

 This logo is also highly recognisable because of the amount of films it has produced and the length of time it has been around. The logo itself is a fairy tale castle wish a shooting star which connotes a dream like setting, this gives a viewer a good idea of what the company produces in terms of film genre. This company mainly produce children’s movies and animated features such as; Monster’s Inc., Finding Nemo and Tangled, although they have produced some films for slightly older audience like Pirates of the Caribbean. When compared to 20^th century fox this logo gives a much clearer picture of what style of film that they produce, but the logo is centric on a specific audience which connotes that it does not produce pictures for an older audience. The logo’s imagery also connotes dreams and fairytales as the castle in the background resembles something out of a children’s story which again reinforces the genre.

This logo is very professional looking with the black and gold colouring and the Film reels banners with the company motto imbedded in a banner above the Lions head. The lion in this logo is real which connotes wealth, power and royalty. The black and gold colour scheme also reinforces that the company is wealthy and focuses on an adult audience rather than a children’s audience. This logo is very classy and more adult than Disney’s for example because it seems to be the polar opposite of children’s movies and seems more focussed towards a more adult audience. They have produced lots of different films for the long time it has been around the most notable being the ‘James Bond’ series of movies arguably the most iconic spy movies of all time, which helps audiences worldwide to instantly recognise the logo and understand the types of film they produce.