Contents Page Analysis - NME

 

 

 

 

The target audience is still the same as before.

 

I will begin my analysis with the imagery used. The imagery does not go against pre existing contents page conventions, it does this by using a medium shot on the star vehicle which is the of the arctic monkeys which also connotes the genre and it represents the primary target audience and their needs. The magazine in short will represent white men aged 16 – 34 who are into rock music because the star is a rock musician it relates to the audience although the audience may include a female audience because they may read the magazine for the males featured which is the reverse of Mulvey's theory.

 

The masthead follows the conventions of magazines where it’s emblazoned on the top of the magazine, its big, bold and visible which is useful for when the magazine is being sold in shops because the top may only be visible at the top, this would appeal to the target audience because they haven’t changed their logo which people will recognize and they have not changed its overall look and style keeping it the same.

The colour used is fairly neutral using black and white for the writing which makes it easily visible in places while in others it makes it harder to read which is a negative aspect of it. The colour contrast also makes the magazine stand out by using white and red which could appeal to the target audience because it is not really bright but it is also not overly dark which stays well within the common conventions of a music magazine, unlike the front cover, it features yellow text in places, this is probably to attract the readers attention as it is an advertisment. 

The layout of the magazine is fairly common in terms of the conventions of magazines because it features one main, central image, Text detailing whats in the magazine, a Masthead and suitable text, adverts and also sub headings. The central image also takes up all half of the page which makes it stand out.

 

The Typography is more informal and filled with some information on the main story, it contains a very modern writing font and looks very clean and tidy which is a common convention of a music magazine of this genre, although some music magazines look more messy, this may be because of the band that is being featured. This could appeal to the target audience because it is a common convention of this magazine.