Edinburgh Napier University Magazine analysis - Front Cover

Target Audience

The target audience for the magazine is going to be university graduates from the ages of 22+ and also has a secondary audience of staff at the university, I think that the magazine would appeal to the target audience because it looks professional and it includes stories that would interest university students. The university students will be in the class category A – C1.

Masthead

The masthead is big, bright and eye catching, everything that a masthead should be, it’s concise but it doesn’t have a tag line, it has the Edinburgh university logo on the top and also has the date on the magazine but does not have an issue number

Layout

The layout is good because it contains one central image with big writing on the left hand side with the main story, which is eye catching and it looks neat and not messy and it also has one other story listed which is interesting as it says special which could intrigue readers and also has two sub-stories below

Colour

The colour scheme works well because it has stuck with a 3 colour rule which is no more than three colours, which makes the magazine look better than using a rainbow of colours and blinding the reader which would make the magazine appealing to the target audience

Imagery

The only imagery on the page is the one big, central image which makes the magazine look good because the image is clear and well taken and has a degree of professionalism which would appeal to the target audience because it looks good and professional which is what university students will like, and the image itself is also relevant because it’s a picture of a cyclist in Edinburgh, which would appeal to cyclists and the picture may appeal to photographers at the university

Typography

The text is clear and concise, easy to read and not blurred and the text is not slang or gossipy in style but its informative which is more likely to appeal to the target audience compared to magazines like Heat or Hello and the text is also well worded and so it reads more sophisticated than magazines like NME or Kerrang.